Welcome Bonus Flow: Subscriber to First-Time Buyer

A subscriber who doesn't buy in the first few days hasn't lost interest, they just got one email and nothing after it. Most brands stop there.

That's a wasted moment. The subscriber already trusted you enough to hand over their inbox, and a discount they never noticed does nothing for either of you.

This workflow does the follow-up work for you. It's two emails and two SMS messages, and each step only fires based on what the contact actually did.

1. "Thanks for Joining" - a welcome email with your first discount code. Sent the instant someone subscribes, while interest is highest.
2. "Still There?" - a reminder email with your popular categories. Only sent to people who opened the first email but haven't ordered.
3. SMS backup - a short text with the same code. Only sent to people who never opened the welcome email at all.
4. "One More Thing" - a slightly bigger bonus email, sent a few days later, only to contacts who still haven't purchased.

Anyone who buys along the way exits the flow immediately. No one gets a reminder about a code they've already used.

A couple of things worth knowing:

• Each step checks for a real purchase, not just whether an email was opened. That keeps the numbers honest.
• The SMS steps only fire when email didn't land, so you're not messaging the same person twice for nothing.
• 24 hours between the welcome email and the first check gives people enough time to open it without losing momentum.
• 3 days before the purchase check is enough room to shop without the sequence dragging on.

One subscribe trigger, two channels, and a system that decides who needs another nudge instead of guessing.