Gym/Fitness Reactivation Campaign

People nowadays care more about their health and physical appearance. So they like to visit the gym or fitness. That is why creating and sending fitness email newsletters is a powerful way to build stronger customer relationships. Email marketing is precious in the fitness industry because it allows businesses and customers to connect, build, and maintain strong communication. Also, envisaging and automating a strategy for reactivating lost customers is essential.

This workflow lets you launch a successful win-back campaign and show your past customers what they've missed. 

The first email goes right after the contact is added to the segment. That is 30 days after the customer's last visit. Customers leave for different reasons, so with this email, we suggest you ask for feedback to identify the problem you're solving. It would be your first step in re-establishing a connection.

Next, the platform will wait seven days and check whether the contact is still in that segment. If the answer is no, then no further actions are required. Otherwise, the contact will get the subsequent email. This email will give them practical series of exercises by including a call to action or a reason for them to re-engage with you.

Another seven days and the same check-up process will be repeated. In addition, a follow-up email will be sent. This email is used to offer a  monthly membership discount.

Then the platform will wait five days, and if no opens are made, the contact will get an email and SMS simultaneously as a reminder about the discount offer.

Depending on the content, you can send as many emails as needed and choose reactivation techniques that target the specific reasons your customers highlighted. However, maintain the same interval between campaign emails because SPAM filters pay special attention to randomly sent emails.

Please consider opt-in to the "Allow multiple subscribe" field to let the contact re-enter this workflow.